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Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

Wondrlab, a platform-first martech network, has acquired a majority stake in BigStep Technologies, marking its seventh acquisition and the second in the technology domain. This move aims to strengthen ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

After the success of the health insurance campaign—'Health Insurance ki Subah ho Gayi Mamu’ (It is the morning of health insurance, dude), D2C protection destination ACKO, has brought back the ...