For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

The brand is also focusing on product R&D as a big business driver.