As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply engrained in finance departments, and, by extension, procurement departments, ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and ...