Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Neil Shepherd-Smith has been in advertising for over 40 years. He is an independent consultant with clients such as Telmar, JICREG and POSTAR. He is a founder member of the UK's Media Research Group.

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

With inflation cooling and consumers reaching their limit on paying higher prices, CPG brands are beginning to reappraise price-driven growth strategies. Consumers are showing a stronger desire to age ...

Offers advice on how experiential might work in different ways for a brand, using examples from the likes of David Lloyd, Jet Blue and The Economist. Customer experience is not a new concept. However, ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

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Peter Stratton is a Senior Lecturer in Child Development at the Psychology Department of Leeds University and Chairman of the Psychology Business, which he founded to bring intensive qualitative ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.