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Marketing Dive
2 小时
Jim Beam comforts grieving football fans with Keegan-Michael Key
Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...
Marketing Dive
7 小时
Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?
Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...
Marketing Dive
3 小时
Chatmeter Launches Industry First AI-Powered Review Image Analysis Tool and Introduces ...
With Chatmeter’s new Review Generation tool, multi-location brands can build credibility by driving three times more customer reviews in half the time. Customizable email, SMS and QR code templates ...
Marketing Dive
6 天
Coors Light preps case of the Mondays for day after the Super Bowl
The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in ...
Marketing Dive
5 天
How marketers can stay reactive as a TikTok ban looms
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...
Marketing Dive
4 天
Marketing to social media users in 2025: Here’s what the numbers say
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...
Marketing Dive
8 天
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...
Marketing Dive
6 天
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
Marketing Dive
5 天
Oreo plays on lore behind its brand name with web audio challenge
Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
Marketing Dive
7 天
How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...
Marketing Dive
5 天
Google’s AI tools power Omoda’s online personal stylist platform
The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...
Marketing Dive
6 天
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...
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