Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Kanye West and Adidas have had a tumultuous relationship for the past couple years now, a relationship that officially ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

A pair of Adidas sneakers based on one of the most popular Fortnite characters might be on its way to store shelves in real ...

The adidas Ultra Boost 1.0 "Valentine's Day" is a very special model in adidas history and for sneakerheads. Launched as a performance running shoe, it soon turned out to be more than that lifestyle ...

The Sporty & Rich x Adidas Handball Spezial is set to release within the next few weeks at Sporty & Rich, Adidas, the ...

Adidas gives the word "Sambae" a deeper meaning by making it the perfect Valentine's Day present. If your partner is a ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.