On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
No matter how my style may change, I always consider adidas the ultimate effortlessly-cool-person shoe. With celebrity endorsements from pro-athletes like David Beckham to music icons like ...
At least four designs are slated to launch this year, starting with a steel grey-toned version of the Yeezy 350 V2. Ye, apparently not a fan of the new color scheme, blasted Adidas in his Monday ...
by working on the adidas YEEZY team and its YEEZY BOOST 350 V2 line. With a bevy of knowledge regarding collaborations under his belt, he then joined Nike’s marketing team and played a role in ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...