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"Soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted. That same night the company appeared to unveil its new X logo by projecting it on the exterior of its ...

Will the black and white X replacing it prove to be a masterstroke or a branding disaster? When Jean-Pierre Dube saw the news that billionaire Elon Musk was scrapping Twitter's logo in favour of ...

The German defence ministry is the latest of a host of public institutions to have quit X, formerly known as Twitter, since ...