Recently, the Telegraph ran an article titled “Teens drift away from ‘traditional’ social media networks.” The article is a pretty classic example of a generic evaluation of millennials on social ...

The question isn’t whether traditional media still fits into modern campaigns — it’s how. That’s where the PR convergence-feedback loop comes in — a model I recently developed to help PR ...

Media texts can be used to inform, entertain, or promote ideas or products. ‘Traditional media’ or ‘old media’ are the names given to the industries that existed before the internet ...

The traditional mass media faces unprecedented challenges today. Media has been fragmented by the Internet resulting in ...

Google, Meta, and JioStar now control over half of India's Rs 2.3 trillion media market, reshaping the advertising landscape.

In fact, their "reporter adjacent" job, as one influencer put it, is giving traditional media outlets a run for their money this year, highlighting the blurry role creators now play in media as ...