TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history As F1 races across its 75th milestone this year, luxury Swiss ...

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,” said Stefano Domenicali, president and CEO of ...

"I am delighted to welcome TAG Heuer as the official timekeeper of Formula One as they start the next stage of their long history in our sport," said F1 chief executive Stefano Domenicali in a ...

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

TAG Heuer and Porsche celebrate their shared motorsport legacy with a limited-edition timepiece inspired by the first rally ...