That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple of weeks early.
The MoonSwatch took the watch world by storm earlier this year, with thousands of watch fans all over the world (plus plenty of hopeful resellers looking to make a quick buck) queuing overnight to ...
Ah, the MoonSwatch. It would be fair to say Swatch and Omega’s unexpected love-in didn’t get off to the best start. But fast-forward a couple of years from the sheer pandemonium this celestial ...
The Omega x Swatch MoonSwatch Mission to Earthphase is one of our favourite launches of 2024 year because there's so much to love about it. Not only is priced under £300 (affordable last minute ...
But perhaps their biggest difference is the way Swatch treats the two product lines. The MoonSwatch, even two years after its groundbreaking release, remains the jewel in Swatch’s crown. Every new ...