When it debuted in 2022, the affordable spin on an iconic luxury watch quickly became a global sensation, and the fervor has only slightly died down since. In 2023 alone, Swatch sold over two million ...
Later, in the 2020s, Swatch produced its runaway hit, the MoonSwatch, from bioceramic — a unique material composed of zirconium oxide and castor oil. Whereas most ceramic watches are relatively ...
Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...