The revisions will also benefit stock purchased prior to the end of 2024. While the primary market outlook is optimistic, analysts highlight a contrasting trend in the secondary market for Rolex ...

Given its legacy status and fame, Rolex is a bellwether for the luxury goods market. That was put on display last week when its new foray into retail sent Watches of Switzerland stock plunging 21%.

You could be paying more for a new Rolex watch at an authorized dealer — if you can find one in stock, Meanwhile, used Rolex prices fell across the globe, continuing a trend that began in 2022.