Rolex has just raised its prices for the new year. Here's why that might not be bad news if you're in the market for a watch.

DiCaprio’s ref. 116509 marks a few important evolutions for the Rolex brand. It is part of the early era of Daytonas from the ...

Key information on the 2025 Rolex 24 at Daytona, which will be held Jan. 25-26 at Daytona International Speedway.

Ahmed Seddiqi & Sons Among the Rolex Daytona sports watches was a model with ruby baguettes circling a matching dial in grossular, a hard stone in the garnet family. That model ($390,000 ...

When we're talking about the best watches, one name will undoubtedly ... In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why ...

For starters, the Daytona is in contention with the next model for the title of most popular watch, period—not merely the most popular Rolex. If the only criteria we were judging on here was the ...