Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

While presenting an award at the Golden Globes, the musician took to the stage to solidify his watch guy status ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, they have. The adjustments span across nearly all collections, from the ...

Rolex has hiked its prices for 2025 due to the rising cost of precious metals. Here are the models affected by the Rolex ...

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price ...

Rolex has a history of annual price hikes, with the increasing cost of gold being a major factor in its strategy. Just in ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...

The 2025 racing season at Daytona International Speedway will kick off with its annual sports car extravaganza — the 63rd running of the Rolex 24 at Daytona. The Roar Before the Rolex test session ...

Sports-cars, specifically, and the long weekend of testing, Jan. 17-19, ahead of the following week’s Rolex 24 at Daytona. And with hot laps nearly within earshot, NASCAR’s sports-car cousins ...

Trackhouse Racing has officially announced its exciting leap into the 2025 Rolex 24 Hours of Daytona. This will be the team's maiden appearance at the IMSA WeatherTech SportsCar Championship ...

That philosophy is a major reason why Trackhouse announced on December 12 that it will compete in the famed Rolex 24 at Daytona – the first major international motorsports race of the 2025 season.