Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

THE FACE OF A WATCH, the dial, is not just for telling time. It’s meant to be appreciated and enjoyed, says David Riboli, head of Rolex’s watch prototype department. Read more at The Business Times.

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its ...

The price of Rolex watches increased by up to 8% on January 1, as the price of gold continues to surge.

The green flag for the 2025 Rolex 24 at Daytona will drop at 1:40 p.m. ET on Jan. 25 with coverage beginning on NBC and ...

This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

State of play: The luxury watchmaker is raising prices on its watches by up to 8% depending on the model, Bloomberg reports.

As the precious metal continues to rise in value, the Crown has adjusted the retail pricing of its gold timekeepers ...

You could be paying more for a new Rolex watch at an authorized dealer — if you can find one in stock, Meanwhile, used Rolex prices fell across the globe, continuing a trend that began in 2022.