Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Reebok is undergoing job cuts as it pivots resources, a Sparc spokesperson confirmed to Retail Dive. Sparc, the joint venture between Authentic, Simon Property Group and Shein that runs Reebok’s ...

FLO Retailing reportedly gained control of Reebok retail outlets after signing an ... told the newspaper that the price of 100 brand stores is around 1.5 bln rubles ($23.26 mln), but the deal ...