Tyler Herro took to the court wearing a pair of Nike Sabrina 2s customized to look like Air Yeezys, but he didn't enlist a high-priced customize to make it happen. Instead, he used Nike By You, the ...

Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors to ...