Nike’s new CEO Elliott Hill warned of short-term pain ... taking the helm in October that Nike “lost its obsession with sport,” vowing to right the ship by refocusing its business on sport ...

The dawn of a new and sportier Nike is imminent ... To me, inviting 8 billion athletes into sport is a pretty powerful purpose." The best way for Nike to be Nike, according to Hill, is to an ...

Nike's new CEO said that two months into the job ... Losing its "obsession with sport" Hill also highlighted a big-picture reorientation. "We lost our obsession with sport," Hill said on the ...

The dawn of a new ... sport and put the athlete at the center of every decision. The sharpness in each sport is what differentiates our brand and our business and fuels our culture." Hill and the ...

Dec 20 (Reuters) - New Nike (NKE.N), opens new tab CEO Elliott Hill's plan to refocus on sports that are core to its brand like basketball and running allayed some investor worries on Friday ...