Gauff debuted the New Balance Coco CG2 last summer ... Shoppers do not have to play tennis to rock these amazing shoes off of the court. The 2025 Australian Open will take place from January ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

3 Coco Gauff shared pictures of the tennis shoes she plans to wear in the United Cup. Gauff debuted her second signature New Balance tennis ... The hard-court tournaments are played at two venues ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Fabiana Buontempo: What do tennis star Coco Gauff ... athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their ...

Coco Gauff brought style and precision to the tennis court on Monday in Melbourne for the 2025 Australian Open. The Grand ...

In its second year as the tournament’s official performance apparel and footwear partner, New Balance is channeling the great Aussie outdoors on and off the court.

Naomi Osaka opted for her Nike Osaka GP Challenge 1 PRM Tennis Shoes while playing at the 2025 Australian Open.