Ladies and gentlemen, Coco Gauff! The post Coco Gauff Salutes $4.3 Billion Sponsor With a Stylish Nod to Her Exclusive Tennis ...

Liverpool FC have won a legal battle over a multimillion-pound sponsorship deal with the US company New Balance. The European champions were taken to court over their alleged refusal to honour a ...

Coco Gauff is hinting at a fresh merch collaboration with her long-time sponsor New Balance. The news comes days after the American’s dominant run at the WTA Finals which saw her storm to the ...

According to New Balance's product manager, Josh Wilder, the shoe is a true evolution that aims to keep the same mobility benefits whilst adding extra comfort for those three-set slugfests.