The new WTA and ATP seasons kick off in three days at the 2025 United Cup. The unique international men's and women's tournament ... shared pictures of the tennis shoes she plans to wear in ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

pushing forward tennis balls and programs in one hand and a Sharpie in the other. What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.