The NBA adopted the emblem, which soon became linked with the league's identity. According to NBC Los Angeles, Siegel stated that he was paid $14,000 for the logo. Alan Siegel did not make a big ...

Get a first look at NBC’s upcoming NBA partnership with a fun promo featuring Kenneth the Page from “30 Rock,” Jack McBrayer, ...

Next October, the NBA returns to NBC — and Peacock — and to help promote that fact Giannis Antetokounmpo, Jayson Tatum and Victor Wembanyama pitched in for a new ...

Next October, the NBA returns to NBC — and Peacock — and to help promote that fact Giannis Antetokounmpo, Jayson Tatum and Victor Wembanyama pitched in for a new promo spot. And don't forget ...