The brand’s CEO, Takao Kato, gave a short overview of the revival, saying: “For customers who wish to experience our Mitsubishi-ness, we will launch custom-made accessories for our model line ...

Its death means Mitsubishi is now a crossover-only brand in the United States. Besides dropping the Mirage, Mitsubishi ...

The new one really is all new from Mitsubishi’s standpoint because it’s a product of the brand’s new partnership with the global Renault-Nissan Alliance — meaning that the bones of the new ...

If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close ...

The Outlander PHEV has been updated for the European and Japanese markets and is expected to reach North America shortly. So, ...

24/7 Wall St., a financial news and opinion website, has identified 10 big brands that it believes will disappear from the US market within the next 18 months.The list "reflects how industry ...

Speaking to Drive, Mitsubishi Australia boss Shaun Westcott said the shortcomings of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) contradict the use case for utes ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

Your wardrobe is only as good as your jeans; it’s harsh but true. Every woman needs a few reliable brands in their back pocket in order to maintain a solid foundational uniform. Most days ...

Advertisement “I’ll never forget taking those brand sketches to Lennart Johansson (UEFA president) and Gerhard Aigner (general secretary),” Craig Thompson, the former managing director at ...

It shares its 2.5-liter, four-cylinder engine and much of its underpinnings with the Nissan Rogue, although a small third-row seat is exclusive to the Mitsubishi. Acceleration is leisurely but the ...