with millions of videos flooding the “#plushies” tag on TikTok. “They make me happy when I see them,” Jellycat collector Andrew Elliott, 25, recently told the Guardian. “We don’t live in the most fun ...
And merch no longer just mean tees and hoodies. Creators are being inventive with the products they make, from plush toys to notebooks to water bottles. Merch companies are responding to the trend.
Jellycats — plush toys shaped like fruits, vegetables, waffles, cakes and other objects and animals — have soared to popularity among Gen Z, who are forking over hundreds of dollars for the ...