Luckin Coffee beat Starbucks in China. It’s now taking its playbook overseas to markets like Malaysia
The chain is expected to copy its successful China playbook of promotions and steep discounts in Malaysia. To commemorate the ...
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Coffee buzz: Luckin Coffee plans a small-scale entry into the U.S.
Looking further ahead, a large-scale expansion of Luckin Coffee (OTCPK:LKNCY) at scale could threaten established chains such as Starbucks (NASDAQ:SBUX), Dunkin' Donuts, and Dutch Bros.
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How Luckin and Moutai made coffee more “Chinese”
By Q2 2023, Luckin had opened 10,000 stores, giving it scale and advantage with new opportunities to attract fresh customers. KweiChow Moutai, despite being a national alcohol brand, faced challenges ...