The complexity of “kawaii” may help explain Hello Kitty's enduring appeal across generations and cultures, why Canadian singer-songwriter Avril Lavigne released a song titled “Hello Kitty ...

a gateway drug to Kawaii culture, and a merchandising phenomenon. Kitty is still owned by Sanrio, currently designed by Yuko Yamaguchi, and going strong. The avalanche of associated merch hasn’t let ...

Stormi Webster and Chicago West charm fans in a TikTok video showcasing Hello Kitty-themed shopping finds at Ulta.