Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Have some adorable coloring fun with these free printable cute kawaii food coloring pages. Print them for your family!

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Richard Magarey, better known as Ladybeard, is a cross-dressing pro wrestler and a heavy metal singer from Adelaide who’s made it big in Japan. Ladybeard is a Japan-based Australian wrestler ...

Kawaii to the max, the series follows the adventures of two of the most beloved characters from Japan's Sanrio, world-famous as the creator of Hello Kitty.