Following is a transcript of the video. Narrator: This is the Jordan 1 Retro Fragment. It originally retailed for $185 in 2014. But today a pair can resell for up to $2,000. And this is the Yeezy ...

Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that forever changed the athletic shoe industry. The brand resonates, even though Jordan, the 10-time NBA scoring ...

When a still young and upstart Nike, best known for its track & field shoes, signed a young basketball talent out of North Carolina, little did they know where the world would take them.

In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball player of all time, Michael Jordan. Kanye seems certain he can ...