Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021.

Find out what HP ink really costs and how its price compares to the finest luxury goods like dry-aged ribeye, French perfume, ...

“We’ve made tremendous progress” in the Instant Ink business, said Tuan Tran, president of the imaging, printing and solutions business at HP, during the virtual event Wednesday. In the ...

That allowed HP to quickly adjust its print offerings to meet the needs of a home-based workforce--for instance, by launching an Instant Ink subscription plan that’s tailored to small business ...