It has a compact and vibrant design, plus its own and arguably more sophisticated version of Fujifilm's Film Simulations: Real Time LUTs. The Lumix S9 is also Panasonic's smallest-ever full-frame ...

Fujifilm kicked off 2024 with what would easily become the biggest camera launch of 2024, likely of the decade – and perhaps ...

There's also the argument over whether you'd want larger a full-frame sensor (a market area that Fujifilm isn't involved in), which you could acquire if you had a much larger budget to spend.