but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof? Today, Phillips auction house announced that it is bringing the first-ever Rainbow Daytona ...

He was the sixth person to tread the lunar surface, but, with his Rolex GMT-Master ref. 1675 on his right wrist, the first to ever bring a Rolex to the Moon’s surface. Talk about making history!

The original Explorer is a dependable watch that came to be following the first-ever ascent of Mount Everest. Tenzing Norgay and Sir Edmund Hillary carried a Rolex Oyster Perpetual on their pionee ...

The first-ever comprehensive world rankings system for women's golf. The official Rolex Rankings are issued every Monday, following the completion of the previous week's tournaments around the world.