The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...

Shop Now TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a ...

LONDON, Jan 6 (Reuters) - Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned ...

TAG Heuer’s history in Formula 1 is illustrious, dating back to 1969 when it became the first luxury brand to display its logo on an F1 car. The collaboration blossomed over the years ...

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Jack Heuer (centre), former Tag Heuer CEO and current honorary chairman. In 1971, he struck a landmark deal with Ferrari, making Heuer the official timekeeper for its Formula 1 team About Time ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...