Do you recall the soda rivalries that started heating up in the 1980s, such as the Pepsi Challenge? The challenge went to ...

Jolt Cola, the infamous energy drink from the 1980s, will return to shelves in 2025 — with more than twice its original caffeine. The soda — which touted having “all the sugar and twice the ...

Once marketed as an alternative to Coca-Cola and Pepsi ... reach $48.1 billion in 2024 and grow to $80.8 billion by 2033. In contrast, total soft drink volumes grew 1.3% from a year ago after ...