It's instantly recognised by its iconic red packaging and distinctive white font. That kind of ... proposed the company name "Coca-Cola" and the famous flowing script. Robinson believed that ...
2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.
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