“Through the 2025 Tet campaign, with activities enthusiastically embraced by consumers, as evidenced by the newly established ...

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic Coca-Cola red and white for ...

The strategy has “increased our share, increased even people’s perception of the company, and the products we sold,” says Alex Ames, director of content and creative excellence at Coca-Cola ...