来自MSN2 个月
Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...
Marketing Dive7 个月
Campaign Trail: Coca-Cola spills soda to focus on moments of connection
David Miami takes the attention off the iconic brand and turns to true-to-life human interactions in the latest iteration of the “Real Magic” platform ... While David Miami previously relied on ...
The Express Tribune2 个月
Coca-Cola Faces backlash over Holiday Ads created with Generative A.I.
"Created by Real Magic AI," which many found jarring. Online critics quickly voiced their discontent, with users like Dylan Pearce on TikTok stating, “Coca-Cola just ruined Christmas,” while ...
Business Insider8 个月
Big brands like Coca-Cola and Intuit are betting on generative AI. Meet 12 agencies making ...
Coca-Cola also launched a platform called "Create Real Magic" last year that encourages artists and consumers to make digital artwork using its assets. The winners of a contest had their images ...