We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

In 2025, Formula 1 is set to begin a new chapter with a substantial $1.5 billion partnership with TAG Heuer ... Alonso of Spain driving the (14) Aston Martin AMR23 Mercedes and the rest of ...

"I am delighted to welcome TAG Heuer as the official timekeeper of Formula One as they start the next stage of their long history in our sport," said F1 chief executive Stefano Domenicali in a ...

THE 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing Rolex. TAG Heuer's return comes as the first individual partner ...

Adrian Newey is to officially start work with Aston Martin on March 3 following his move from Red Bull for F1 2025, PlanetF1.com can reveal. Newey stands as the most decorated individual in F1 ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

Jaeger-LeCoultre has Aston Martin. TAG Heuer has McLaren ... that's because Hublot already serves as official timekeeper for Formula 1 – much as Rolex does for Le Mans, Edox does for the ...