Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in ...

In addition to selling ads on its sprawling marketplace, it will now let other retailers use the technology powering its $50 billion business on their own websites, as reported earlier by Adweek. The ...

Amazon introduces an innovative retail ad service designed to enhance brand visibility and optimize online shopping ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Amazon is expanding its advertising business by allowing retailers to utilize its advanced ad technology through a new ...

Amazon Ads is introducing Amazon Retail Ad Service, enabling retailers to enhance their shopping experiences and scale ...

Online retailers can now pay Amazon to use its advertising service, complete with measurement and reporting tools.

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Tis the season for technology rollouts, as tech industry leaders gather at the annual Consumer Electronics Show (CES) in Las Vegas. Among other innovations, Amazon is unveiling Amazon Retail Ad ...

Amazon Retail Ad Service will allow sites to show “contextually relevant ads in the right place and at the right time” in ...

When you search on Amazon, you expect to get the results you are looking for — but what you're also getting is a bunch of paid promos.