When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

Enjoy unlimited access to all of our incredible journalism, in print and digital.

[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only ...

OCEAN DRIVE magazine is the quintessential fashion and lifestyle magazine for South Florida, delivering the latest trends in fashion, beauty, art, travel, real estate, and entertainment. With its ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year.... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...

Mercado Magazine, a small business journal, just released a series of advertisements that is begging to drum up some controversy. One ad asks viewers to "Understand and make your own Merkel ...