Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

One of the biggest reasons I switched from Adobe Premiere Pro to PowerDirector is the cost. While Premiere Pro requires a subscription, PowerDirector offers multiple options that

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, i