Apple said Wednesday its virtual personal assistant Siri protects users data privacy on their devices and does not send user information to marketers.

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose," said a statement published on Wednesday.

A suit said unintentional Siri sessions were recorded and sold to advertisers. Apple denied that but agreed to a settlement you might be able to share in.

Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has

Apple has agreed to pay $95 million in a class-action settlement alleging that private Siri conversations were inadvertently recorded and listened to by third-party contractors.

Customers say conversations were captured by Siri without their consent and accused Apple of violating their privacy by sharing those recordings.

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.

While affected customers await their $20, Apple has shared a statement on how it handles user data in regard to Siri, reaffirming that voice recordings aren't being used to sell you Air Jordans.

An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019."