网页As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
ExchangeWire: Data-Driven Advertising and Marketing Technology
网页VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms. In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and ...
Industry Review Archive - ExchangeWire.com
网页ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
The Present and the Future of Audience Addressability
网页2021年2月18日 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
ExchangeWire: Data-Driven Advertising and Marketing Technology
网页Tracking Ad Trading and the Exchange Marketplace. Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers.
Consolidation in Digital Audio: Now & Next - ExchangeWire.com
网页2021年10月5日 · As of the start of Q4 2021, ExchangeWire has tracked USD$10.84bn (£7.97bn) in investment within companies offering digital audio products. This is balanced between “pure-play” audio firms, such as Triton Digital, Tidal, Art19, and 99% invisible, and firms offering audio as part of a wider product suite, such as Nielsen Holdings and Verizon ...
DMEXCO is Back: Here's Everything You Need to Know
网页Between 2008 and 2019, Cologne’s DMEXCO had built a reputation as one of the most important events for the diary, packed with high-profile appearances and networking on a grand scale. Then came Covid-19, bringing with it lockdowns, Zoom calls, and a hiatus on in-person events. While the lockdowns have lifted, and the industry finds its social ...
The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games
网页2021年8月5日 · Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming.. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and organic growth? We've been running Merge Games independently for 11 years now, extremely successfully and ...
2021 Predictions: TV, CTV, and Video - ExchangeWire.com
网页2021 must be the start of true integration of digital and linear TV data. Restrictions around COVID-19 have fundamentally changed audience behaviour across media, channels, with TV receiving the benefit of increased viewing time and attention. We expect this to continue into 2021 and beyond, with an acceleration towards data fuelled, technology ...
Replacing Pixel Tracking: Simple, Straightforward & Worth It
网页2018年4月11日 · APIs have simplified the process. Si Fung, Head of Deployment, Performance Horizon. API integrations are quite simple, straightforward, and more reliable than their pixel-based alternative. Here’s just how simple, using the partnership space as an example: With an API integration, a link redirect is processed first by the martech solution.