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With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
Latest Articles - Marketing Week
The latest articles from Marketing Week. As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry.
Why AI could be the best thing to happen to marketing
2024年12月20日 · Once viewed mainly as a tool to streamline workflows and automate routine tasks, AI is now empowering marketers to think bigger and innovate boldly. At MediaPost’s Email Insider Summit, this urgency came into sharp focus: 85% of business leaders say they have less than 18 months to deploy an AI ...
Brand building must adapt to the age of creative fragmentation
2024年12月16日 · Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what platforms such as Meta, Google and TikTok tell them they need. Consistency and repetition or a continual stream of fresh content. We now have a ...
The future of digital advertising: Four key trends shaping 2024
2023年11月24日 · With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of …
Ritson’s top five marketing moments of 2024
2024年12月20日 · It’s been another busy year. To help make sense of it all, Mark Ritson has taken a moment to reflect on what he believes are the 10 most notable marketing moments of 2024. We revealed places 10 to six last week, and now it’s time for his top five moments of the year… The furore over Oasis and ...
Direct marketing spend hits 17-year high as brands look for short …
2023年7月20日 · Spend on direct marketing rose at the sharpest rate since 2006 in the second quarter as brands push record levels of promotional activity and look for a short term boost in the face of a still uncertain economic backdrop, according to the latest IPA Bellwether report.
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Exclusive news on influential brands, key individuals and pertinent issues In-depth insights and analytical investigations Insightful interviews from marketing and industry leaders Critical case studies and comprehensive reports Subscriber-only analysis guiding you through key stories and ...
Festival of Marketing 2024: Insights from our partners
2024年10月17日 · Source: Shutterstock. Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to help marketers grow their skills and impact, and build better brands.