Digital Marketing News: Marketing Technology
Reach an audience of more than 2.3 million active marketing professionals. Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Snowflake: AI is revolutionising the marketing landscape
3 小时之前 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Performance only marketing experiencing 'slow death' as digital …
2024年4月22日 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Study finds 7 in 10 organisations now use martech and gen AI
2024年9月12日 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
Marketing 4.0 in the digital economy: Moving from traditional to ...
2017年3月8日 · Permission marketing, introduced by Seth Godin, revolves around this idea of asking for customers' consent prior to delivering marketing messages. However, when asking for permission, brands must act as friends with sincere desires to help, not hunters with bait.
Engagement bait on Threads: Marketing's new frontier
4 天之前 · Understanding engagement bait. ‘Engagement bait’ refers to content created exclusively to provoke emotions, comments, or shares, frequently at the expense of actual value or interaction. Common examples include posts that overtly invite readers to like, comment, or share and those that employ deceptive strategies to increase engagement numbers.
News - Marketing Tech News
53% of brands increase e-commerce spending for Amazon Prime Day. Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.
Marketing Archives - Marketing Tech News
Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.
E-Commerce Archives - Marketing Tech News
2024年9月4日 · Driven by constant innovation, Consumer Electronics is one of the most dynamic sectors in eCommerce. According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of the total revenue. Today, online channels, especially ...
Unrealistic technical demands and tech hinder marketers
2024年8月14日 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system (OS ...