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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
2025’s marketing mantra: Balancing AI, privacy, and retention
2025年1月9日 · 2025’s marketing mantra: Balancing AI, privacy, and retention. Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
Cadbury 5 Star gives the AI revolution a humorous pushback
2024年11月29日 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
MMA India Board shares 10 commandments for marketers to …
2024年12月12日 · As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India, Kotak Mahindra Bank, Nestlé India, Disney+ Hotstar, BARC, Aditya Birla Group, Perfetti Van Melle, Kantar, Google India, InMobi, and more, locked themselves in a room to address the need of the hour.
The call of green: How brands are driving sustainability in campaigns
2024年12月2日 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.
Green PR: Turning pollution into progress, one story at a time
2024年12月2日 · For instance, Nestlé Maggi's two-minute ‘Safai ke Naam’ (In the name of cleanliness) campaign, launched on World Environment Day 2022, encouraged fans to dispose of wrappers in dry waste bins, supporting the Swachh Bharat Abhiyan (Clean India Mission). Similarly, Hyundai Motor India’s ‘Save water challenge’ campaign urged customers to save water by opting for dry car washes during ...
Ashish Bhushan joins Haymarket Media Group as country head in …
2024年12月2日 · Haymarket Media Group today announced Ashish Bhushan as its new country head of Haymarket India Media, a division of the company’s existing operations in the region.
Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer …
2024年3月11日 · In a celebration of its 125th birthday in India, Pepsi has paid homage to its past by revisitng its popular slogan, 'Yeh dil maange more' (this heart demands more).As the beverage brand commemorates over a century of its existence in the country, it launched its all-new campaign with the slogan, featuring its brand ambassador and actor, Ranveer Singh, while also unveiling its new global ...
Building brands: Bold, thoughtful, and unapologetically authentic
2024年12月30日 · Building brands: Bold, thoughtful, and unapologetically authentic. Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.
Whose idea is it, anyway? | Advertising | Campaign India
2024年6月20日 · W+K India reportedly stated that the verdict clearly specified that prima facie, the campaign was significantly similar, theme-wise, sound or design-wise, to what W+K India had presented to Jindal Steel. The matter between the two parties, over ownership of the creative ideation, was subsequently settled out of the court, and the matter was dismissed after W+K transferred the copyright to ...