The companies have responded to the notices, denying any involvement in surrogate advertising. However, preliminary findings ...

ABND's Kunal Vora highlights how Gen Z’s focus on sustainability, personalisation, and authenticity is transforming branding ...

This year’s Christmas ads captured the magic of the season with heartwarming stories, touching narratives, and a message of ...

Dabur has reportedly filed a lawsuit before the Delhi High Court, alleging that Patanjali Ayurved is running disparaging advertisements against its Chyawanprash products. The consumer goods company ...

YouTube has announced plans to increase enforcement against videos featuring egregious clickbait, particularly those that mislead viewers about content related to breaking news or current events. The ...

Wipro has named Ranjita Ghosh as its Global Chief Marketing Officer, effective February 1, 2025. In her new role, she will oversee all marketing activities across Wipro Limited's geographies, driving ...

Elon Musk’s artificial intelligence company, xAI, is testing a standalone iOS app for its chatbot, Grok, which was previously available exclusively to users of X, the platform formerly known as ...

The Delhi High Court has granted an interim injunction in favour of Swedish home furnishing giant IKEA in a trademark infringement suit against Indian company IKEY Home Studio. Justice Mini Pushkarna ...

Instagram is trialling a feature to help users view content from friends they may have missed. The social media platform is displaying unseen Story Highlights from mutual followers at the end of the ...

Samsonite Red, launched its India debut with a influencer-led campaign designed by Makani Creatives. The campaign centred around the enigmatic 'Sam Red,' a fictional persona that embodied the modern ...

In 2024, new message controls, AI tools, and enhanced teen safety measures reshaped the social media landscape. Let us take a ...

As part of this campaign, IDFC FIRST Bank aims to launch its first device at its Juhu branch in Mumbai, with plans to deploy ...