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Marketing Week
2 天
‘Disrupt with value’: How one challenger brand hopes to reach number two in the free ...
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...
Marketing Week
2 天
Ritson’s top five marketing moments of 2024
From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.
Marketing Week
2 天
Workbooks’ ‘The No BS CRM’ voted your campaign of 2024
The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.
Marketing Week
2 天
Why Breast Cancer Now is upping brand marketing to ‘galvanise’ support
Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...
Marketing Week
2 天
Direct Marketing
Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
Marketing Week
3 天
B2B Marketing
The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.
Marketing Week
3 天
Direct Line claims price comparison launch is a ‘key pillar’ in corporate strategy
The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.
Marketing Week
3 天
Marketing Week Masters Awards 2019: The sector winners
Harnessing one of its most distinctive brand assets, the furniture retailer achieved viral success during the busy festive shopping season.
Marketing Week
3 天
Consistency helps Aldi and M&S win consumers’ top Christmas ad accolade, data suggests
Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...
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