While everyone is fixated on prescriptive, generative and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz 'What is CRM in 2025' series, ...

Instead of marketing trends, let's talk about what we need from leaders in 2025-not just strategies or tools but the qualities that truly matter ...

The top CX channel for investment in 2025 (hint: it's not chatbots!) Minimizing customer effort and reducing churn with proactive outbound engagement Doubling agent capacity with real-time AI guidance ...

Many people don't fully understand how data collection technologies work or if their controls are effective at preventing oversharing.

Brightcove's partnership with brings video capabilities to Acquia's digital asset management platform and Drupal CMS.

2X, a marketing-as-a-service firm, has acquired Intelligent Demand (ID), a B2B growth strategy and execution firm. Financial terms of the deal were not disclosed.

Button, a mobile commerce optimization solutions provider, has partnered with The Shelf Influencer Marketing Agency, combining its deeplinking and attribution technology with The Shelf's expertise in ...