Netflix really wants you to know that Squid Game season 2 is coming. The second season of its most-watched show ever drops on December 26, and Netflix is pulling off one of its boldest marketing ...

Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...

When asked to rate the new business pipeline for 2025 on a scale from 1 (ice cold) to 10 (burning hot), most respondents ...

Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

The Lego Group selected Publicis One as its global media buying and planning agency of record following an 18-month ...

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...

Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.

Footwear maker World Shoe also hired Finn Partners in June as global AOR. The firm promoted Brent Wilson to global head of ...

For decades, conventional marketing wisdom has been the broader your market ambitions, the broader your appeal should be. But as we enter 2025, that playbook is clearly irrelevant. Today's culture is ...

The ’80s has a different meaning for Jane Fonda these days than it did when the now-octagenarian popularized the fitness craze that dominated the era. But you’d never know it in this new brand ...